"Parents based in north London seeks an exceptional and experienced instructor to assist their youngest child on his early path to growing into an English gentleman."
Looking at this listing, you might naturally skip the term "beginning" as just a turn of phrase.
Yet, it might be the most important part of this unique job advert, as it seeks to recruit a teacher for a infant.
Many of submissions have already been sent in since the unnamed family published their request for the £180,000 per year tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has gained notice across the media, with many questioning why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is assisting the family in their search, said that in spite of initial skepticism, he considered the idea "far sighted", and "innovative".
When he spoke with the family, he noted they appreciated the atypical nature of their demand, and how immature their son is.
However, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had waited until their firstborn was five, and by that point "cultural influence had already taken hold".
But what did the family mean by "cultural bias"?
It's "comprehensive", he answered. "The way you eat, the way you speak".
He said the older sibling had absorbed "really subtle, unspoken signals" from the family, and had assumed their cultural ways. The family told Adam they did not want history to happen again with their new baby.
The intention: To bring in a English tutor, who needs to speak with RP, to shape the baby from the very start.
Subtle Influence
"A great deal of the education at the beginning here is rather absorbed naturally," said Adam.
It's through this subtle influence that the family are expecting the child will adopt the UK customs they wish to impart.
He explained the tutor had to be an individual who went to "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The educator just has to be the suitable individual, they'll be performing things they may not realize they're doing, effortlessly," he said.
Money No Object
The family explained to him the chosen tutor should ideally also have familiarity of or passion in riding, skiing, creative fields and music so as to inspire the child in a wide range of interests.
Furthermore though, he explained the family wanted the tutor to sign up the child on a variety of lessons so the child would be "pony-riding and learning an musical instrument by the time they are approximately three years old".
In the family's minds, assisting their son grow into a "English gentleman" will result in achievement and open doors.
"Taking into account the pros and cons of that, because it's undoubtedly a class statement," he notes.
But, notwithstanding all this guidance in "Britishness", would the child pick up alleged cultural bias from the globally influenced family he lives with regardless?
"Certainly", said the CEO. "The parents know this may not work, but they've simply adopted the perspective of, 'let's give it a go and we'll proceed as early as we can', because the expense of it is irrelevant," he stated.
Overly Optimistic
There are some in the tutoring industry who have those doubts.
Peter Cui, chief executive of an educational organization, who supplies private tutors, commented that "the development of adopting dual cultures, or indeed, becoming oneself, is something that must be lived into, not manufactured."
He explained that he had relocated from China to the UK at the period of 7 years old, and had been raised experiencing and practicing two backgrounds. He went on to be educated at the University of Cambridge.
"The concept that an individual can act as a living vessel of English culture, a person who can somehow impart the characteristics of a English gentleman upon a infant child, seems to me naive and impractical," he commented.
"Based on my background, engaging a distinctly UK tutor from early childhood will does not automatically achieve the result they hope for.
"I wasn't provided with that kind of mentor, and yet I have been privileged enough to experience several of the experiences they aspire for their son."
He continued: "The truth is, self-identity can not be forced from the external environment; it must be embraced, and it must originate internally."
Acquiring Englishness
Certainly, English culture is something Adam hopes can be taught – and commercialized.
"In my view the fact that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
